Genius Gut Feeling

A new series of social assets and out of home screens created for Genius Gluten Free. We dive inside a stomach in which the discomfort of eating gluten is strikingly brought to life through a series of visual metaphors, including a prickly cactus, a wrecking ball and an inflated pufferfish. A smiling flower and a disco dancer are amongst the visual images that then follow to bring to life the contrasting happier, more comfortable feelings you get eating gluten free.