Winsor & Newton – the iconic and historic fine art brand – wanted a national campaign to highlight the limitless artistic and creative potential of their products and show audiences, old and new, why they are the undisputed experts of colour. We filmed artists expressing themself and with the use of CG we took their classic methods in bold new directions: we were able to dramatically bring to life the true feeling of limitlessness and endlessness with colours and unique shapes not bound or restricted to a physical page. For four different products – including their innovative Cadmium-Free range – setting a new campaign benchmark for years to come.