Freesat, the UK’s biggest subscription-free satellite TV platform, needed a new creative platform to bring their brand purpose to life: giving people freedom of entertainment, without the monthly bills.

Featuring two adorable crab characters who discover a whole world of free entertainment just above their heads, our campaign invites viewers to‘Live life free’ through the eyes of our charming crustaceans: Ossi & Pod. Our series of charming social skits showcase a range of product features and benefits as well as executions across TV, VOD, Radio, and Doordrop.