the Let’s Do London campaign encourages people from across the UK to visit the capital for day trips and city breaks as the gradual easing of the lockdown allows the reopening of cultural, hospitality and entertainment venues. Running across TV, radio, OOH, digital advertising, and social media, the flagship campaign has been designed to deliver an economic boost for retailers, attractions, restaurants, transport providers and the wider tourism ecosystem, to help London’s economy get back on its feet following the impact of Covid-19.